@ALMUNDOCOM

Challenge

Develop a concept for the account that generates interest in the new generation of travelers from Latin America.

Solution

Users features and interesting content stood out daily along with the story of their protagonists in first person.

Campaigns

Trip to the Margarita Islands Contest: We called the public to action with the help of Influencers from all over Latin America. The dynamic consisted of users sharing photos of their trips with the hashtag #ViajoAlMundo.